Apple is preparing to unveil its iPhone 17 lineup in the coming months. The upcoming series is likely to consist of the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models. Apple is expected to introduce a major design overhaul in 2025 with the launch of the iPhone 17 “Air”—a model that could mark the most significant aesthetic shift since the iPhone X debuted in 2017. The upcoming device is rumored to feature a noticeably slimmer profile, a redesigned display size, a fresh camera layout, and several other key changes aimed at redefining the iPhone’s look and feel.
Let’s dive into the details on design, features, camera, and pricing across different markets.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Design & Size
The iPhone 17 Air could grab the spotlight as the slimmest iPhone ever made – just 5.5mm thick – with a 6.6-inch display and a unique horizontal camera bar featuring a single rear lens. The regular iPhone 17 will have a 6.3-inch screen and a pill-shaped dual camera setup similar to the iPhone 16.
Meanwhile, the iPhone 17 Pro and Pro Max are expected to sport a fresh design with aluminium sides and a hybrid aluminium-glass back. Their cameras may be placed in a rectangular horizontal bar, giving the Pro models a new look. All four models will retain the Action Button and Camera Control button introduced in previous iPhones.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Colors
The iPhone 17 and 17 Air could arrive in Ultramarine, Teal, Black, Pink, and White. The Air may also receive exclusive new shades. Meanwhile, the Pro models may come in premium hues like Black, Silver, White, and a new Sky Blue option.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Specs (Expected)
All four iPhones will likely feature OLED displays with improved brightness and, for the first time, 120Hz ProMotion across the board. The iPhone 17 and 17 Air may be powered by Apple’s new A19 chip, while the Pro and Pro Max could run on the more powerful A19 Pro chip. RAM options may range between 8GB and 12GB, depending on the model.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Cameras
All models may get a 24MP front camera. The iPhone 17 Air will have a single 48MP rear lens, while the regular 17 gets a dual-camera setup (48MP + 12MP). The Pro models are rumoured to offer a triple-lens 48MP system, complete with a Tetraprism lens offering 3.5x optical zoom, 7x lossless zoom, and support for 8K video recording.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Price (Expected)
In India, the base iPhone 17 may be priced at Rs 89,900, while the Air could start at Rs 99,900. The Pro and Pro Max may cost Rs 1,39,900 and Rs 1,64,900 respectively. In the U.S., starting prices could begin around $899. In Dubai, the base iPhone 17 might retail for approximately AED 3,799.
iPhone 17, 17 Air, 17 Pro, iPhone 17 Pro Max Launch Date (Expected)
Apple is expected to unveil the iPhone 17 lineup between September 11 and 13, 2025, following its tradition of early-September product events.
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