Apple shares slipped 1.5% on June 9, 2025, following the company’s highly anticipated WWDC keynote, disappointing investors who were hoping for a bolder push into artificial intelligence. Despite the buzz, the market reaction was tepid—Apple’s new “Apple Intelligence” features and upgraded Siri didn’t seem to hit the mark.
🧠 Apple’s AI Play: Too Safe, Too Late?
During WWDC, Apple unveiled its long-awaited Apple Intelligence platform, promising deeper Siri integration, smarter app automation, and device-personalized AI. But the improvements didn’t quite match up to the likes of Google’s Gemini or Microsoft Copilot, leaving investors unimpressed.
“Expectations were modest, but Apple didn’t even clear that bar,” noted Barron’s in its post-event analysis.
📉 By the Numbers
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Opening price: $204.34
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Closing price: $201.42
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Loss: $2.50 (-1.23%)
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Market Cap: $3.28 trillion
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EPS: $6.42 | P/E Ratio: 33.71
This decline adds to an already tough year for Apple. Its stock is down nearly 20% year-to-date, erasing $750 billion in market value. Once the world's most valuable company, Apple now trails behind Microsoft ($3.44T) and Nvidia ($3.31T) in global rankings.
📊 What's Next for Apple Investors?
Options pricing hinted at a potential 3–4% post-event swing, and the coming days will be critical. Developers and analysts are now unpacking Apple’s announcements—if positive sentiment builds or further features are revealed, Apple stock could bounce back.
However, the broader concern remains: Is Apple lagging in the AI race? For now, investors appear cautious, watching closely how Apple executes beyond just announcements.
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